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School of Journalism and Mass Communication

Program Information

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The School of Journalism and Mass Communication (SJMC), established in 1905, is a nationally recognized program that combines an excellent liberal arts education with a curriculum that focuses on developing a flexible set of professional skills in journalism and strategic communication to prepare students for the dynamic job market in communication fields. Students are eligible to apply for admission to the School of Journalism after their freshman year at UW-Madison. Admission to the major is a requirement for receiving a School of Journalism and Mass Communication scholarship.

The SJMC has one of the most generous scholarship programs on campus, such that we are able to award scholarships to a high proportion of applicants. We award scholarships ranging from $500 to $10,000. All SJMC students are eligible - including Seniors. 

Students apply for scholarships in early December. Recipients will be announced by the end of March.

Communication and Support Email: info@journalism.wisc.edu
Program Website URL: https://journalism.wisc.edu

Application Information

To make the online application process easier, we encourage students to:
  • Have a digital version of your resume open so that you can cut and paste the following information to the scholarship application: professional experience, community service experience, and extracurricular activities.
  • Write a personal statement ahead of time, which summarizes your career goals and reasons for choosing those goals. Be sure to offer insights into your main career aspiration. Please limit your response to 250 words.

Program Website  


Applications Opened Yearly

Scholarships for this Program

Scholarships Descriptions
The A. Matt Werner Journalism Scholarship Fund supports the financial needs of undergraduate students in the School of Journalism and Mass Communication.
The A. Matt Werner Journalism Scholarship Fund supports the financial needs of undergraduate students in the School of Journalism and Mass Communication.
The Aaron J. Mace Scholarship Fund supports undergraduate students in the School of Journalism and Mass Communication and was established through the estate from Elizabeth J. Rojahn in memory of her uncle, Aaron Mace.
The Aaron J. Mace Scholarship Fund supports undergraduate students in the School of Journalism and Mass Communication and was established through the estate from Elizabeth J. Rojahn in memory of her uncle, Aaron Mace.
There is no particular criteria for these funds.
The Alberita Richards Semrad Scholarship Fund supports tuition assistance of worthy undergraduate students in the School of Journalism and Mass Communication.
The Alberita Richards Semrad Scholarship Fund supports tuition assistance of worthy undergraduate students in the School of Journalism and Mass Communication.
Financial need is a requirement.
The Ann Hengstenberg Memorial Prize Fund is awarded annually to an undergraduate student with financial need in the School of Journalism and Mass Communication.
The Ann Hengstenberg Memorial Prize Fund is awarded annually to an undergraduate student with financial need in the School of Journalism and Mass Communication.
It is the intent of the donors that the fund be awarded to the best undergraduate student specializing in magazine journalism. Preference in selection shall be given to a female student in recognition of Ann Hengstenberg's efforts and commitment to affirmatively securing equal rights for women in business journalism.
The Berbee/Walsh Journalism Scholarship is an annual scholarship that supports an undergraduate student in the School of Journalism and Mass Communications.
The Berbee/Walsh Journalism Scholarship is an annual scholarship that supports an undergraduate student in the School of Journalism and Mass Communications.
Preference is given to Wisconsin residents.
The C. T. Matthias Journalism Scholarship Fund was established in 1982 by Michael Matthias, with later gifts from his father Franklin Matthias, to honor his grandmother Christina Thompson Matthias who wrote for a small town newspaper.
The C. T. Matthias Journalism Scholarship Fund was established in 1982 by Michael Matthias, with later gifts from his father Franklin Matthias, to honor his grandmother Christina Thompson Matthias who wrote for a small town newspaper.
The donor prefers the recipient of this fund to be either a junior or senior; a graduate of a rural Wisconsin public high school; and on the journalism track with an interest in news/editorial journalism and a dedication to accurate reporting of the news.
This fund awards two $500 scholarships annually to undergraduate students in the School of Journalism and Mass Communication.
This fund awards two $500 scholarships annually to undergraduate students in the School of Journalism and Mass Communication.
The scholarship is awarded to two students who show promise and ability in his or her studies.
The Cedric and Ethel Parker Scholarship Fund supports an annual scholarship for undergraduate students of merit in the School of Journalism and Mass Communication. Mrs. Parker was a proud graduate of the School ('28) and the Parkers were loyal supporters...
The Cedric and Ethel Parker Scholarship Fund supports an annual scholarship for undergraduate students of merit in the School of Journalism and Mass Communication. Mrs. Parker was a proud graduate of the School ('28) and the Parkers were loyal supporters of and greatly involved in the University.
This award is given to recognize academic merit and potential for success in the field.
The fund shall be used to provide scholarship support to students enrolled in the School of Journalism and Mass Communication.
The fund shall be used to provide scholarship support to students enrolled in the School of Journalism and Mass Communication.
Preference is given to students showing financial need that are on the journalism track.
The Donald H. Stoffels UW-Madison Student Advertising Club Scholarship Fund supports undergraduate students in the School of Journalism and Mass Communication.
The Donald H. Stoffels UW-Madison Student Advertising Club Scholarship Fund supports undergraduate students in the School of Journalism and Mass Communication.
The fund support students of excellent academic standing who demonstrate financial need and a commitment to the field of advertising through jobs, internships, extracurricular activities, and involvement in the UW-Madison Student Ad Club.
The Esther Rose Goodman Prize for Excellence in Journalism is awarded annually to an upper level undergraduate student of good academic standing in the School of Journalism and Mass Communication for the best journalistic reporting that year.
The Esther Rose Goodman Prize for Excellence in Journalism is awarded annually to an upper level undergraduate student of good academic standing in the School of Journalism and Mass Communication for the best journalistic reporting that year.
The recipients of this award shall be juniors or seniors who have a minimum 3.0 journalism and cumulative grade point average, and are on the journalism track with an emphasis on news editorial journalism.
The Frank Thayer and Virginia Hill Thayer Scholarship Fund provides scholarships to undergraduate students in the School of Journalism and Mass Communication.
The Frank Thayer and Virginia Hill Thayer Scholarship Fund provides scholarships to undergraduate students in the School of Journalism and Mass Communication.
Special consideration is given to students in financial need and of good character.
The George Hamel Undergraduate Scholarship Fund was established by George F. Hamel, Jr., and his wife Pam, to honor his father's 85th birthday.
The George Hamel Undergraduate Scholarship Fund was established by George F. Hamel, Jr., and his wife Pam, to honor his father's 85th birthday.
This fund is earmarked for an upper-level, out-of-state student on the strategic communications track, preferably public relations. Further, the donor prefers that the award be based upon academic achievement and financial need.
The Harold P. Kurtz Journalism Scholarship was established by Harold P. Kurtz, M.S. '61, in appreciation for the education he received at the University of Wisconsin School of Journalism and Mass Communication.
The Harold P. Kurtz Journalism Scholarship was established by Harold P. Kurtz, M.S. '61, in appreciation for the education he received at the University of Wisconsin School of Journalism and Mass Communication.
The funds from this scholarship are earmarked for financial support.
The Helen Patternson Hyde Journalism Fund supports undergraduate students in the School of Journalism and Mass Communication. Ms. Hyde was a professor of journalism at the University from 1923-1958 and was involved in the early years of what is now...
The Helen Patternson Hyde Journalism Fund supports undergraduate students in the School of Journalism and Mass Communication. Ms. Hyde was a professor of journalism at the University from 1923-1958 and was involved in the early years of what is now known as the office of University Communications.
This scholarship is earmarked for journalism students with financial need.
The Herbert H. Rozoff Scholarship in Journalism and Mass Communication supports undergraduate scholarships in the School of Journalism and Mass Communication.
The Herbert H. Rozoff Scholarship in Journalism and Mass Communication supports undergraduate scholarships in the School of Journalism and Mass Communication.
This scholarship is awarded based on need.
The Irwin Simms Scholarship Fund supports one undergraduate student in the School of Journalism and Mass Communication.
The Irwin Simms Scholarship Fund supports one undergraduate student in the School of Journalism and Mass Communication.
The recipient of this award will be an out-of-state student with financial need with either junior or senior standing.
The James E. and Ethel H. Ostrum Scholarship Fund comes from a bequest made by Ethel as a memorial to herself and her husband, James.
The James E. and Ethel H. Ostrum Scholarship Fund comes from a bequest made by Ethel as a memorial to herself and her husband, James.
This fund is used specifically for undergraduate student support.
The Jerome David Ambelang Undergrad Scholarship Fund provides an undergraduate scholarship to a School of Journalism and Mass Communication undergraduate student.
The Jerome David Ambelang Undergrad Scholarship Fund provides an undergraduate scholarship to a School of Journalism and Mass Communication undergraduate student.
Preference for this scholarship is given to students pursuing their studies along the news/editorial journalism track.
The Joan Kirkpatrick Scholarship Fund supports the financial needs of undergraduate students in the School of Journalism and Mass Communication.
The Joan Kirkpatrick Scholarship Fund supports the financial needs of undergraduate students in the School of Journalism and Mass Communication.
This fund is earmarked for strategic communication students that have financial need.
The Joseph Sicherman Award Fund was created in memory of Joseph L. Sicherman in 1990 by Alan K.Sicherman with a matching donation from Cowles Media Company and further contributions from friends and family.
The Joseph Sicherman Award Fund was created in memory of Joseph L. Sicherman in 1990 by Alan K.Sicherman with a matching donation from Cowles Media Company and further contributions from friends and family.
This fund supports students concentrating in news editorial journalism who demonstrate academic achievement and potential for success in the field.
Since 1992, the Journal Foundation/Walter Jay and Clara Charlotte Damm Fund has carried on Walter's legacy by providing scholarships to students pursuing careers in radio, television and other media.
Since 1992, the Journal Foundation/Walter Jay and Clara Charlotte Damm Fund has carried on Walter's legacy by providing scholarships to students pursuing careers in radio, television and other media.
The recipient should intend to pursue a career in radio, television or other news and entertainment, and demonstrated financial need. All other criteria being met, preference should be given to those students who have a current relationship (e.g., relative of active or retired, full or part-time employees) with Journal Communications, Inc., or one of its subsidiaries. Journal Communications companies include: Journal Sentinel, Inc. (including Metro Parent), Journal Broadcast Group, and Journal Community Publishing Group.
This fund provides support to undergraduate students enrolled in the School of Journalism and Mass Communication with a concentration in strategic communications.
This fund provides support to undergraduate students enrolled in the School of Journalism and Mass Communication with a concentration in strategic communications.
Recipients of this scholarship must be on the strategic communications track.
The Ken W. Purdy Journalism Scholarship Fund supports undergraduate students in the School of Journalism and Mass Communication. Mr. Purdy ('35) has been honored with this scholarship fund by alumni, colleagues, and friends for his long career as a creative...
The Ken W. Purdy Journalism Scholarship Fund supports undergraduate students in the School of Journalism and Mass Communication. Mr. Purdy ('35) has been honored with this scholarship fund by alumni, colleagues, and friends for his long career as a creative writer, journalist, and editor. Marylois Purdy Vega, Ken's sister, established the fund. Mrs. Vega co-wrote the song On Wisconsin and was an associate editor at TIME Magazine.
This fund provides undergraduate support to any student with financial need.
Mary Conway and her husband, Kenneth Baldwin Jr., created this scholarship fund for the purpose of supporting undergraduate students pursuing the areas of journalism and mass communication to honor her family's legacy at the university and her personal affiliation with...
Mary Conway and her husband, Kenneth Baldwin Jr., created this scholarship fund for the purpose of supporting undergraduate students pursuing the areas of journalism and mass communication to honor her family's legacy at the university and her personal affiliation with the school.
Requirements of the scholarship include primary preference of need-based support for a Wisconsin resident; and secondary preference that the recipient be a students showing continued academic excellence/merit.
This fund was created by Michael's mother, Barbara H. McKinney, to honor her son who passed away in 2006. Michael strived to be a positive role model and used his position as a news media personality to raise community consciousness...
This fund was created by Michael's mother, Barbara H. McKinney, to honor her son who passed away in 2006. Michael strived to be a positive role model and used his position as a news media personality to raise community consciousness on critical social issues and inspired the community to act.
This scholarship is awarded to minority students in the School of Journalism and Mass Communication with a strong interest in journalism or broadcast journalism. Recipient should have some demonstrated financial need and be involved in community service activities on campus and/or in the community. Recipient must be enrolled as a full-time student, be in good academic standing with at least a B average (3.0 to 4.0 scale) during high school.
The Miles McMillin Memorial Fund was established December 31, 1982, with gifts from friends, colleagues, corporations and foundations in memory of Miles McMillin, former editor and publisher of The Capital Times.
The Miles McMillin Memorial Fund was established December 31, 1982, with gifts from friends, colleagues, corporations and foundations in memory of Miles McMillin, former editor and publisher of The Capital Times.
This fund supports scholarships for undergraduate students in the School of Journalism and Mass Communication. Preference is given to those from northern, less-populated areas of Wisconsin. Consideration is given based on need, extracurricular activities and academic standing.
The Mollie E. Buckley Scholarship Fund in Journalism was established in 2002 with gifts from co-workers, colleagues and friends to recognize and honor Mollie's 40-year career in communications.
The Mollie E. Buckley Scholarship Fund in Journalism was established in 2002 with gifts from co-workers, colleagues and friends to recognize and honor Mollie's 40-year career in communications.
This scholarship will be awarded to an upperclass undergraduate in strategic communications. Preference will be given to female students who demonstrate a commitment to nonprofit strategic communications.
The Neha Suri Scholarship Fund was established by the Departments of Political Science and School of Journalism and Mass Communication to honor the memory of their dedicated student, Neha Suri. Neha was a beloved 22-year-old journalism and political science major....
The Neha Suri Scholarship Fund was established by the Departments of Political Science and School of Journalism and Mass Communication to honor the memory of their dedicated student, Neha Suri. Neha was a beloved 22-year-old journalism and political science major. In addition to working for Recreational Sports at the Southeast Recreational Facility and writing for The Daily Cardinal, she was also an intern for the Lt. Governor at the State Capitol and was active in the campus arts scene. Neha Suri passed away on Tuesday, Feb. 2, 2010 at UW Hospital and Clinics from a rare case of meningococcal disease. She is deeply missed.
Scholarship recipients will be selected by the College of Letters & Science. Recipients should be Juniors or Seniors majoring in Political Science or Journalism and Mass Communication. Reflective of Neha's time at the University of Wisconsin, a strong preference is given to those applicants seeking a combined major in both areas of study with a passion for service and/or campus involvement as noted above. While financial need is to be considered when selecting the scholar, preference should be given to applicants meeting the above criteria. This award is renewable in that the same student may receive the award for multiple years as long at their path qualifies for the scholarship terms.
The Peter Rogot Scholarship Fund was established on January 8, 1993, by a gift from Mary Stevens Rogot in memory of her late husband, Peter Rogot.
The Peter Rogot Scholarship Fund was established on January 8, 1993, by a gift from Mary Stevens Rogot in memory of her late husband, Peter Rogot.
This fund awards students majoring in broadcast journalism with promise of success in various aspects of broadcast news.
This fund was established by the School of Journalism and Mass Communications in December 1997 to honor Professor Emeritus Wilmott Ragsdale.
This fund was established by the School of Journalism and Mass Communications in December 1997 to honor Professor Emeritus Wilmott Ragsdale.
There are no special criteria for awarding this scholarship.
The Scott Cutlip Scholarship Fund supports worthy undergraduate students studying public relations in the School of Journalism and Mass Communications.
The Scott Cutlip Scholarship Fund supports worthy undergraduate students studying public relations in the School of Journalism and Mass Communications.
These funds are earmarked for students on the strategic communications track with a special interest in public relations.
The Sigrid Schultz Scholarship supports undergraduate students in the School of Journalism and Mass Communication.
The Sigrid Schultz Scholarship supports undergraduate students in the School of Journalism and Mass Communication.
Financial need, academic performance and a commitment to a career in journalism are prerequisites for recipients of this scholarship.
The Steven Mark Wiltgen/Betty J. Frazier Scholarship Fund supports the financial needs of undergraduate students in the School of Journalism and Mass Communication.
The Steven Mark Wiltgen/Betty J. Frazier Scholarship Fund supports the financial needs of undergraduate students in the School of Journalism and Mass Communication.
This scholarship fund supports students that intend to pursue a career in sports journalism.
The donor, Edward "Ted" Perry, wishes to create a fund for the purpose of assisting students enrolled in the School of Journalism,and Mass Communication whose personal and family resources are not adequate to cover the costs to attend the University...
The donor, Edward "Ted" Perry, wishes to create a fund for the purpose of assisting students enrolled in the School of Journalism,and Mass Communication whose personal and family resources are not adequate to cover the costs to attend the University of Wisconsin-Madison.
This fund shall be used to provide financial support to undergraduate students who have financial need. Strong preference is given to students pursuing the news/editorial journalism track.
The Tom Schnetz Communications Excellence Award was created by Tom's friends who wish to honor his memory.
The Tom Schnetz Communications Excellence Award was created by Tom's friends who wish to honor his memory.
This scholarship assists undergraduate students who are interested in a career in strategic communications with a preference to students interested in corporate communications.
This scholarship fund was created by Jason Wilde '94 in 2014 to honor the distinguished career of Thomas A. Mulhern '80.
This scholarship fund was created by Jason Wilde '94 in 2014 to honor the distinguished career of Thomas A. Mulhern '80.
The purpose of this scholarship is to support undergraduate students within the School of Journalism and Mass Communication pursuing an interest in sports journalism. Preference will be offered to those with financial need.
This is a "Named Endowed Scholarship" through The University League, Inc., on behalf of Virginia Hill Thayer. Named Endowed Scholarships are set up as memorials to honor members of The University League.
This is a "Named Endowed Scholarship" through The University League, Inc., on behalf of Virginia Hill Thayer. Named Endowed Scholarships are set up as memorials to honor members of The University League.
This award is to be given annually to a woman journalism senior with outstanding academic and professional credentials who has provided service to the school or the university. The recipient should continue study at UW Madison in the semester following the receipt of the award.
The Wallace Meyer Memorial Scholarship Fund honors Wallace Meyer, a 1916 alumnus of the School of Journalism and Mass Communication.
The Wallace Meyer Memorial Scholarship Fund honors Wallace Meyer, a 1916 alumnus of the School of Journalism and Mass Communication.
The Fund supports undergraduate students on the strategic communications track, specifically in advertising.
The Wilfred B. Doner Scholarship Fund supports an annual scholarship for undergraduate students with a specialized focus on advertising in the School of Journalism and Mass Communications.
The Wilfred B. Doner Scholarship Fund supports an annual scholarship for undergraduate students with a specialized focus on advertising in the School of Journalism and Mass Communications.
The recipient of this award shall be on the strategic communication track with a specific interest in advertising.
The fund was established in June 1973 by Lee Enterprises, publishers of the Wisconsin State Journal and the Capital Times. The fund benefits the School of Journalism and Mass Communication, specifically for undergraduate student support.
The fund was established in June 1973 by Lee Enterprises, publishers of the Wisconsin State Journal and the Capital Times. The fund benefits the School of Journalism and Mass Communication, specifically for undergraduate student support.
The fund provides financial aid for students who plan to enter a newspaper career. Special consideration is given to students from LaCrosse and Racine.
The Wisconsin Newspaper Association/Lester L. Hawkes Scholarship Fund provides financial support to undergraduate students in the School of Journalism and Mass Communication.
The Wisconsin Newspaper Association/Lester L. Hawkes Scholarship Fund provides financial support to undergraduate students in the School of Journalism and Mass Communication.
No specific criteria.
Scholarships marked with FAFSA required prior to awarding decisions in the list above require a completed Free Application For Federal Student Aid (FAFSA) for awarding decisions. To learn more about applying for financial aid, please visit the Office of Student Financial Aid website.